Knowing where and how to target potential customers is key to a successful business. By incorporating a variety of data sources
and methods, Geopublic can help you locate and communicate with potential clientele.
Step 1. Gather and Map Demographic Data
Collect and display demographic data for your area/city of interest. For example, where
do all single people who make over $50 000/year live?
Step 2. Identify Areas of Interest
Identify areas in which there is a high likelihood of reaching your target demographic.
Step 3. Generate phone/mailing lists
Generate phone/mailing lists of individuals living in the key areas. The lists can be integrated
into any spreadsheet program for further manipulation, or individual names and addresses can be
printed directly onto envelopes.
